froggie got me started on this whole hobnob topic (check the comments on the msn article on inflata-bling that set me off this morning)... the name was ringing a bell, but that was as far as we were getting. i thought maybe this 1960's pint-sized queen of individually wrapped aerated pig fat goodness would show me the way:
but alas, no hobnobs rolling out of this darling's hot little ovens. although i did stumble upon some spectacular commentary on her website:
'The Little Debbie® brand has become number one for two reasons: quality and value. McKee Foods uses secret recipes and the highest-quality ingredients, thereby improving the taste of the snack cakes. The snack cakes are also sold at a reasonable price. In fact, Little Debbie® products on average sell for half that of other leading brands. That's due to manufacturing efficiencies the company has developed over decades of baking experience.'
i don't know about you- but i certainly was thinking quality and value last time i got sick on donut sticks and zebra cakes. must have been those uber refined manufacturing efficiencies and pentagon secured secret recipes that were a little heavy on my delicate palate.
it turns out hobnobs are a british thing- and since i've never set foot on ye olde isle of pale and pasty i had no clue. although i think they may be circulating in certain circles in australia, explaining the vague recollection. i did, however, find this picture to help all of us hobnob-virgins figure out exactly what we're working with...
google image search is my hero
perhaps the butter queen can shed some light on this topic...? is this the real reason why you moved to london?